Who is the client?

disgo – developer of consumer technology products for today’s gadget-hungry consumer.

What were the objectives?

Launch the disgo Tablet 6000, an affordable, android based, multimedia device to the consumer, technology, mobile and lifestyle media.

What did we do?

• Arranged a day of tier one press meetings.
• Issued launch release to consumer tech publications, including traditional and online media.

What were the results?

• Day of press meetings attended by 11 magazines, national newspapers and online publications.
• Within the first month, 20 clippings achieved in print and online, including 5FWD, Pocket-Lint, Cnet, T3, Sport Magazine, SW Magazine and News of the World.
• Web traffic to disgo website tripled in first week.
• At time of launch, disgo tablet news piece came up as number two in a Google ‘affordable tablet’ search.