Who is the client?

Computers Unlimited (CU) – Europe’s leading IT and CE distributor specialising in accessories and products for Apple, the digital home and creative professionals

What were the objectives?

• Guarantee attendance from press across consumer IT, national, lifestyle, Mac, broadcast and online sectors.
• Host journalists on the night and ensure exhibitor stands were visited by all.
• Position CU as the leading distributor in this space.

What were the results?

• Attended by 50 key journalists including Mail on Sunday, Macworld, iCreate, MacFormat, Computer Shopper, CNET, T3, GQ, DJ Magazine and MixMag.
• Positive feedback regarding the event and exhibitors from key journalists:

“Great range of products all directly relevant to my market, nice friendly atmosphere, relaxed and excellent PR support at all times.” Graham Barlow – MacFormat

“Relaxed informal atmosphere, good range of vendors, great venue, excellent comms beforehand, very helpful PR before, during and after.” Chris Barraclough – What Laptop