We’ve had another successful CU Exposed event, with a total of 48 journalists attending from a range of major publications, held at the Business Design Centre in Islington.  For those unfamiliar with the event, our friends at Computers Unlimited – Europe’s leading IT and CE distributor, invite all of it’s vendors along to showcase the latest in Apple accessories, creative software, digital home and consumer electronics products. Following a buyers’ event during the day, the atmosphere lightens and the press are invited to take in some of the latest developments. For vendors with iPad2 accessories, the event was ideally timed to make product announcements associated with the launch and once again Ranieri took control of a hectic press schedule.

In total, 48 journalists attended from titles including leading Mac and PC press such as Macworld, iCreate, MacFormat, and Computer Shopper; consumer titles including GQ, MixMag and T3; online press including CNET and Trusted Reviews, and national media including The Mail on Sunday.

Journalists enjoyed a relaxed environment where they got hands on with the latest tech from the likes of Adobe, Etymotic, Wacom, V-Moda, Quark, Sennheiser, Libratone, Incipio, Scosche, Cygnett and Western Digital. Following the event we had great feedback from a number of thoroughly impressed journalists – some long time CU Exposed attendees and some new to the show.

“Great range of products all directly relevant to my market, nice friendly atmosphere, relaxed and excellent PR support at all times.”

Graham Barlow (MacFormat)

“Comfortably large, good refreshments, friendly staff”

Chris Barraclough (What Laptop)

“Good venue, easy to get to and find, warm and spacious.”

Ardjuna Seghers ( Trusted Reviews)

Show highlights included:

• Launch of Quark 9
• Launch of Mophie JuicePack
• Cygnet iPad2 accessories
• Incipio iPad2 accessories
• Custom made earphones from Etymotic (fittings and mould prepared by ACS customs)

In addition, two lucky journalists walked away with a box full of goodies thanks to a CU prize draw.  For information about the show and some of the launch material, visit the CU Exposed press website http://www.cupressroom.com/