Who is the client?

Eye-Fi – maker of the world’s first wireless memory card.

What were the objectives?

Ranieri was tasked with setting up Eye-Fi’s Facebook page from scratch and running a competition with a mummy blogger to drive traffic and promote the brand online.

The campaign was based around the royal wedding, with entrants asked to ‘like’ the Eye-Fi Facebook page and then leave a comment on the blog completing the sentence “During the royal wedding, I will be….”

What were the tactics?

• Create an optimised Facebook page including writing content, adding photos and videos, and liking other pages.
• Seed content including event information and press coverage.
• Set up a competition with whosthemummy.co.uk.
• Interact with entrants that left comments on the page.
• Reply to any questions or technical queries posted on the site.

What were the results?

Over two months, we achieved the following:

• 160 entries to the competition
• 400 likes on the Facebook page
• 382 average monthly active users
• 23,000 feed impressions
• Facebook campaign continuing with another competition and regular content seeding.