We are very pleased to announce that we’ve been appointed by Gibson Innovations to handle the UK PR for its Philips, Philips Fidelio, Onkyo and Trainer audio brands.
With the aim of helping Gibson Innovations achieve its vision to become number one in music and lifestyle, Ranieri’s brief includes developing media relations, events, brand building and product PR across the lifestyle and technology sectors. The PR programme will focus on the headphone, home audio & multiroom, home cinema and portable Bluetooth categories.
Gibson comes with a legendary audio heritage. It combines innovation, great sound and sophisticated design to create dynamic music and entertainment products that regularly win prestigious design awards. Part of Gibson Brands, Inc., one of the fastest-growing music lifestyle companies in the world, the portfolio spans the full journey of music: creation, performance and experience.
Michael Davies, head of UK marketing at Gibson Innovations, says: “With Ranieri, we feel we have an agency that fully understands our target markets and can develop insightful ideas that will work in this space. We’re confident the agency’s experience will help us meet our ambitious goals.”
Pietro Ranieri, managing director at Ranieri, says: “We’re really excited to have won the Gibson Innovations business. Its portfolio of brands offers a huge range of high quality audio products to suit everyone from audiophiles to business people to fitness fanatics, and will be a pleasure for the Ranieri team to work with.”