Case Studies

Etymotic Research designs and manufactures products that measure, improve and protect hearing. For over 25 years, Etymotic has remained the world leader in high-fidelity, noise-isolating, in-ear technology. Chicago-based Etymotic Research creates products used by musicians and others who insist on superior sound quality.

Campaign Goals

• Launch partnership between Etymotic Research and the custom ear mould specialists Advanced Communication Solutions (ACS) to produce customised headphones exclusively through Apple stores and online.
• Fit top consumer technology journalists with custom ear moulds.
• Organise and host launch event, attended by leading consumer technology journalists.
• Run sophisticated online campaign using social networking tools such as blogging and twitter to generate and establish interest in both the product and the event.
• Position Etymotic and ACS as the pioneers in custom fit headphones for the consumer.
• Draw attention to the Apple in-store demonstration days.

Results

• Highly successful launch event at Dion Champagne Bar, St Pauls attended by over 75 key journalists, spanning National broadsheets, consumer technology magazines, influential websites and television.
• Supplied the journalists attending event with their custom earphones, and fitted another 15 at the event, creating extra intrigue about the product and an added visual impact.
• Created a positive reception online on blogs, websites and twitter, with a genuine ‘buzz’ created about the product and the event.
• Positive reviews, news pieces and video coverage appeared in a wide range of target publications including the BBC, The Sun, Macworld, Tech-Digest, Pocket-Lint, Techradar, Stuff, Engadget, What Mobile with more expected.
• Reviews place Etymotic and ACS as pioneers in custom fit headphones.