News

Ranieri makes BeBook a bestseller!

Published - Tuesday, 11 November, 2008

Ranieri Communications set to make BeBook a bestseller…Endless Ideas BV, manufacturer of the BeBook, appoints Ranieri Communications to implement and drive its UK PR campaign

Aylesbury, 11 November 2008: Ranieri Communications, the consumer technology public relations specialists with a solid reputation within the national, consumer, lifestyle and IT press, today announced that it has been appointed by Endless Ideas BV, a Dutch based manufacturer, to launch the BeBook into the UK consumer press.

The BeBook is an electronic book reader that lets you read digital content anywhere and everywhere just as you would a traditional paper book, except now you can have up to 1000 books with you at any one time. Endless Ideas has appointed Ranieri to help grow the brand by achieving volumes of coverage across a broad range of media.

Pietro Ranieri, Director of Ranieri Communications commented: “BeBook is an exciting product for us. There is a lot of hype surrounding the revolutionary eBook technology, Endless Ideas have picked the perfect time to start the PR campaign and carve a niche in the market”.

Johan Hagenbeuk, Director of Endless Ideas explains: “Ranieri has a great reputation with our core audience; it is known for its creative thinking and extensive knowledge of the UK consumer tech market place. The BeBook has had a lot of attention in Europe and we are confident Ranieri can repeat and grow upon that success in the UK.”