News

Datawind reappoints Ranieri

Published - Friday, 16 January, 2009

PR agency employed to promote new wireless web access products

Aylesbury, UK, 16th January 2009: Ranieri Communications, the consumer technology public relations specialist, has announced that it has been reappointed by Datawind; just six months after the companies went their separate ways. The leading developer of wireless web access products and services has returned to Ranieri Communications in order to secure extensive consumer coverage for its PocketSurfer handheld internet device.

PocketSurfer is an ultra-thin device, offering fast internet access for consumers on the move. Initially launched in July 2007, PocketSurfer has gone from strength to strength and now boasts more than 30,000 active devices accounting for around 9 million page impressions each month. 2009 is set to see further growth, with the launch of exciting new products and its development as an ad delivery platform.

Ranieri Communications won the account back from the incumbent agency without the need for a pitch, and will report to David Elder, European COO at Datawind. David commented on the reasons for reappointing Ranieri Communications: “Having worked with Ranieri Communications previously we felt confident that the agency could replicate the successful launch of PocketSurfer when bringing these new products to market in 2009. The agency’s extensive range of contacts and proven track record in this field, not to mention its firm grasp of our business, mean that we’re looking forward to resuming our partnership and making 2009 a great year for PocketSurfer.”

Pietro Ranieri, Director of Ranieri Communications, stated, “Since we launched PocketSurfer in mid 2007, the mobile internet space has seen considerable growth as consumers become more comfortable with accessing the web on the move. The market is ripe for devices such as PocketSurfer, and we’re delighted to have the opportunity to help the company move on to the next level. The decision by Datawind to reappoint Ranieri Communications is a strong endorsement of our consumer media credentials, and in our ability to generate sales.”