News

Ranieri to launch MatrixStore

Published - Tuesday, 03 February, 2009

Data security and archiving specialists employ PR agency to promote its latest digital archiving tool

Aylesbury, UK, 03 February 2009: Ranieri Communications, the consumer technology public relations specialists, has unveiled Object Matrix as its newest client. The developer of secure asset archive and retrieval software has chosen Ranieri Communications to launch its latest package, The MatrixStore into the UK’s creative and digital content market.

The MatrixStore is a digital archiving solution aimed primarily at the production and creative industries. This product is set to revolutionise the way creative companies store their information by providing an online digital archive which keeps digital assets alive and accessible. The cost effective scalability means The MatrixStore can be easily expanded according to the customer’s requirements. Ranieri Communications will launch the product and provide a comprehensive PR campaign to raise the product’s profile in the marketplace.

Pietro Ranieri, Director of Ranieri Communications, stated, “The MatrixStore has a wide range of possibilities, initially for video editors but also for anyone with large amounts of data which needs to be accessed quickly and easily. We feel confident that Ranieri Communications can deliver great results for this exciting new technology with our wide range of contacts and extensive experience. We want to push The MatrixStore as the only choice for serious editing professionals.”

Nick Pearce, Director of Object Matrix, commented, “We decided to choose Ranieri Communications to help us launch The MatrixStore on the strength of its proven track record with our distribution partners Channel Dynamics. The excellent coverage they have received over the years swayed our decision and we look forward to the results.”