News

Ranieri lifts PowerPlay to new heights

Published - Tuesday, 05 January, 2010

Aylesbury, UK, 5th January 2010: Ranieri Communications, the consumer technology public relations specialist, has announced that it has been appointed by PowerPlay, a developer of best in class gaming accessories, to position the brand as the market leading manufacturer of high-quality fitness products for the gaming sector.

Ranieri Communications is working with PowerPlay to launch the company's RiiFlex Weights, a gym quality dumbbell solution for Nintendo Wii users. The Ranieri Team will present the RiiFlex products to the UK technology, gaming, lifestyle, trade and online sectors through the use of creative and essential PR activity and social networking aids.

Paul Holcomb, President of PowerPlay, said: “We were looking for an agency that had extensive experience within the consumer technology industry and complimented our US based marketing efforts. Ranieri Communications fit the bill on both, and we see this campaign as pivotal in bringing PowerPlay accessories to the UK market."

To discover more about PowerPlay visit www.riiflex.com Back