News

Spreading the sweet song…

Published - Thursday, 08 February, 2007

Ranieri Communications is pleased announce that it has won the SingTone account, further information can be found at www.singtone.com

Aylesbury, UK, 12/02/07 - Ranieri Communications, a global PR and marketing agency with a solid reputation within the IT industry, has today announced that it has won ‘SingTone’ from incumbent PR agency BrandNation. Ranieri Communications has been tasked to go after the 12-25 year old market with its unique sing-along mobile phone ringtone proposition.

www.Singtone.com gives users access to ReVoice SingTones - a simple-to-use "recording studio" on your phone or PC, that enhances your own singing voice to sound great. You can choose from more than 80 selected tunes, and the system will mix your voice with a backing track and then send the SingTone to your mobile phone or your friends’ phones - to be used as a fun and special personalised ring tone.

Pietro Ranieri, founder of Ranieri Communications comments: "Following a number of recent client wins we are starting to get quite heavily into the telecoms market. Its quite an exciting time as the telecoms industry vendors are managing to deliver more and more feature rich applications, and it is the job of companies such as Ranieri Communications to ensure the public is aware of them and how to integrate them into their lifestyles.”

Jeff Bloom, MD of Synchro Arts, who created the service, comments, “Everything we’ve created has been done to let people who like to sing - but don’t like to hear themselves after - be surprised at how great we make them sound. And they’ll have fun making them together too, and sending them to each other amongst a group of friends. What’s more, unlike other companies offering ringtones, we took a different approach - since users only have to pay for a SingTone if they like it and send it. We’re confident that once they try it, they’ll like what they hear, since the SingTone system makes even the flattest of crooners sound like you’re a star that just stepped out of a studio!”