News

Ranieri launches SuperSmoker

Published - Friday, 16 May, 2008

SuperSmoker selects Ranieri Communications to help launch its electronic cigarettes into the UK market...

Ranieri Communications is pleased to announce that it has taken on the UK launch of SuperSmoker. The Company is already a runaway success in Holland, where smokers have adopted the product very quickly (in a country with no smoking ban!), selling over 200,000 units in less than three months.

Pietro Ranieri, director, Ranieri Communications, comments: "Its a really interesting area at the moment with the smoking ban anniversary coming up. The SuperSmoker solves a number of issues, mainly that you can smoke it anywhere as its not burning tobacco, and secondly its a much healthier alternative to smoking as it only contains Nicotine, flavouring and water. There is also the added bonus that its about one fifth the price of smoking once you have bought the device!"

A campaign to the UK trade press has already begun, the consumer launch is happening now, so watch this space.