News

Ultrasone Chooses Ranieri...

Published - Monday, 08 December, 2008

Ultrasone chooses Ranieri Communications to launch its HFI headphone range into the UK market

Aylesbury, UK, 08 December 2008: Ranieri Communications, the consumer technology public relations specialists with a solid reputation within the national, consumer, lifestyle and IT press, today announced that it has been appointed by Ultrasone to launch its HFI headphone range.

The HFI headphone range has been designed using scientific S-Logic design, an exclusive design that uses natural surround sound technology to improve sound quality. The S-Logic design pushes sound around your ear using decentralised driver positioning which makes it appear as though you are listening to speaker’s meters away. The S-Logic design can reduce the risk of hearing damage as it projects the sound pressure at reduced levels by up to 40% (3-4 db) yet produces a phenomenal level of quality.

Pietro Ranieri, Director, Ranieri Communications, commented: “Ultrasone have an impressive range of quality headphones that we are excited to launch into the UK. By utilising our wide network of media contacts, our aim is to create widespread press coverage within the UK media helping to place Ultrasone as leaders in its technology. We look forward to working with Ultrasone for many years to come and playing a key part in driving the brand forward.”

Michael Zirkel, CEO, Ultrasone explained: “Ultrasone has designed a premium range of headphones using scientific S-Logic technology so we felt it was essential to appoint an experienced and successful company such as Ranieri Communications to brand this range. The team has already come up with some exciting ideas and we look forward to seeing how they implement them using their expertise to build our brand in the UK.”