Why should your business have a Corporate Blog?

We all read a great deal about blogging these days. But what is it? And why is it important for your business to blog? Ranieri Communications has taken a leading edge position in the world of social networking and online conversations – hiring its own Blogging expert. We are already helping many of our clients take the first steps into the world of social networking – not only via educational seminars and presentations but also through the practical steps of developing and managing weblogs on your behalf. Take a look at our own Blog .

Blogs are excellent customer relationship tools – bridging the gap between a sales pitch and the conversations that typically occur in the hallways between meetings, the short yet invaluable lists of to do’s that go along with any project, and the random thoughts and insights that come to us throughout the day. Here are 7 reasons why your business should blog now:-

1. They fan the flames of customer evangelism
2. They function as an instant-feedback mechanism
3. They compel you to "Napsterise" more of your knowledge more often
4. They facilitate the spread of buzz
5. They allow you to have more simultaneous conversations
6. They help position you as a knowledgeable expert
7. Ranieri Communications can quickly develop and maintain a templated Blog site for you – turning ideas into your own Blog within 7 days