The brief

Scandinavian audio company, Libratone, tasked Ranieri with launching its new GO range of portable Bluetooth speakers with an exclusive press event

Our approach

Ranieri organised a ‘breakfast on the GO’ event in the Chalk Room at The Hospital Club.

Three sessions were held throughout the morning for journalists to drop in on their way to work.

The new GO range was presented by Libratone representatives and samples of the ONE CLICK were given away to test.

Our results

18 journalists attended, covering 21 outlets

Mixture of tech, men’s lifestyle, women’s lifestyle, national and travel media

Attendees included Wired, Which, Expert Reviews, What HiFi, Alphr, Trusted Reviews, T3, Good Housekeeping, The Sunday Times, Shortlist, The Sun on Sunday and the Daily Mail