News & views
1,000 Bluetooth speakers and a Guinness World RecordDate Posted: 26 April 2017
Once you’ve seen one Bluetooth speaker, you’ve seen them all. Or have you? Have you been to a Shoreditch warehouse venue to see 1,000 of them booming? All connected at once to deliver a huge, crystal clear sound that smashes a Guinness World record?
To create a loud, substantial splash about the brand new JBL Flip 4 and its CONNECT+ function, we held an event at which JBL broke the Guinness World Record for the most Bluetooth speakers playing from a single source. With 1,000 JBL Flip 4s playing simultaneously, JBL convincingly outshone competitor Ultimate Ears and its previous record of 208.
Shoreditch stands for everything that JBL does in terms of its urban, industrial vibe, and the Village Undergound venue, well known for gigs and an urban nightlife, catered well to the target audience. We invited press, influencers and ambassadors from across Europe to enjoy the evening, which resulted in over 30 pieces of media coverage and approximately one million people reached across Facebook and Instagram. All-in-all, it was an ear-splitting success.
Media advocacy is invaluable in ensuring you have the backing of those whose voices are still the most trusted – the press. But getting in front of the media is only half the battle. With us, your campaigns are also backed up by solid strategic counsel and planning that deliver against your business’ objectives.