News & views

Ranieri senior leadership team takes shape with Group MD and MD appointments

Date Posted: 19 July 2017

19th July 2017 - Consumer technology and lifestyle communications agency, Ranieri today announces major changes to its senior leadership team. Previous Ranieri MD, Pietro Ranieri now acts as Group MD and Sarah Tokeley is taking the helm as MD from her previous position as Director at the agency.  In addition, Jaime Carron has been promoted to Associate Director. 

The moves come as Ranieri prepares for a number of partnerships to evolve the agency’s international offering as well as bolstering its integrated communications services following a slew of recent wins. To coincide with the appointments the Ranieri team has also consolidated its offices into one central London location.

The agency has re-shaped its leadership team to align with its strategy for growth in 2017. Earlier this year, Ranieri acquired French tech PR consultancy, Reflexion Publique and last year, Ranieri became part of the world’s fastest growing full service marketing network, TMG. Pietro Ranieri holds a non-exec position on the TMG board as well as acting in the newly created position of Group Director for Ranieri.

Pietro Ranieri, Group MD said:

“This is an incredibly exciting time for Ranieri, and while we’ve been a permanent fixture in the technology PR scene for almost 15 years with a superb set of both household names and exciting challenger brands, it’s the demand for our integrated services across multiple territories that has really sparked a shift in gear for our accelerated growth.  

“I’m immensely pleased to promote Sarah from within our ranks. In the nine years Sarah has been at Ranieri she’s demonstrated clear leadership, tenacity and composure while executing campaigns. She’s also excelled at steering growth within the team - not only in terms of numbers but their skillsets and expertise too. I very much looking forward to seeing her now roll out her plans and strategy for growth across the agency.”

Sarah Tokeley, Ranieri MD added: 

“We’ve had a phenomenal first half seeing some great additional brands in the consumer tech and lifestyle space come on board as well as a huge increase in the scope of work we’re now undertaking for existing clients. Our clients want to see impactful results that go beyond traditional PR, and content marketing, social media and influencer relations is now a vital component of the consumer communications matrix. We’ve got great clients and a fantastic team that I’m proud to represent at Ranieri.” 

Ranieri’s UK headquarters are located in Paddington in London and its roster of clients includes tech giants and challenger brands alike, such as JBL, Harman Kardon, Gibson Innovations, AfterShokz, SteelSeries and Stuff magazine.