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ASUS selects Ranieri for UK tech media briefDate Posted: 01 August 2017
1st August 2017 – Ranieri, consumer technology and lifestyle communications agency, has been appointed by international computer hardware and electronics company, ASUS, to support the ongoing launch of ASUS’s latest products focusing on the tech media.
Headed up by Ranieri senior account director, Natasha Humphries, the team will work across ASUS’ systems division, which includes laptops, tablets, smartphones, desktop PCs and wearables, with a particular emphasis on the design story behind the devices.
Speaking on the appointment, Adam King, UK PR manager, ASUS, said:
“Ranieri has a reputation for clear-cut and front-of-foot communications with the tech media that is hard to beat. The team has a deep industry knowledge that tied in with its extensive media network is exactly what ASUS needs to underscore its position in the market.”
Ranieri’s brief is to ensure that the tech media continues to recognise ASUS’ position as a leader in innovation with products ready for today’s smart life as well as increase awareness and perception of the company’s brand with consumers.
Sarah Tokeley, managing director at Ranieri, added:
“As both a global brand and a company that pushes the boundaries of innovation, ASUS is a perfect fit for us here at Ranieri. We love to get our hands on the latest tech and can’t wait to share the new products with the tech media.”
Through its media networks, industry knowledge and consumer insights, Ranieri delivers impactful results for brands including JBL, Harman Kardon and AfterShokz.