News & views

Ranieri and BlueJam form strategic partnership

Date Posted: 23 August 2017

23rd August 2017 - Ranieri and BlueJam Media today announced a strategic partnership. The affiliation will see a skills exchange between the two companies allowing them to organically grow existing clients and pitch together for future clients. Headed up by ex T3 editor in chief, Kieran Alger and former digital publisher of Empire, Q, Kerrang! and MOJO, Adam Gold, BlueJam provides digital content strategy, implementation and amplification for brands including eBay, Google and UBM. 

Consumer technology and lifestyle communications specialist, Ranieri, together with BlueJam has made the move in reaction to the changing media landscape. The strategic partnership serves the global trends for growing content marketing spend and comms agencies increasingly being asked to provide content services as part of their offering. 

Ranieri and BlueJam kick off their partnership through a collaborative launch project with Corner, a revolutionary boxing performance tracker. Ranieri will manage Corner’s UK launch event, reviews programme and press office, with BlueJam focusing on digital and social content for the brand. 

Sarah Tokeley, Ranieri MD, said, 

“Clients and prospects are savvy to the power of content marketing and I’m pleased that we are now able to offer this service from the absolute best in this very on-demand area of media. The cohesion created by having two teams that complement each other working in partnership will be of enormous benefit to all our clients – and together I hope we can both continue to grow our portfolios.” 

Kieran Alger, BlueJam Co-Founder, said, 

“By combining PR and content marketing capabilities, Ranieri and BlueJam can now help brands tell their stories in a way that goes beyond the classic approach. As brands increasingly look to create their own direct and meaningful relationships with existing and potential customers, it makes complete sense to have the PR and content marketing functions working closely together. Brands can then tell those stories whether using owned content channels or getting placements in existing publications, and maximise every opportunity. Together we are now perfectly placed to offer the complete suite of services required to achieve that.” 

Adam Gold, Co-Founder at BlueJam, said, 

“What BlueJam brings is an understanding of what makes brilliant content with impact. It’s not just about creating the right kind of content – our expertise is in how to distribute it to just the right audiences who’d appreciate it the most and, even more importantly, how to learn from data-driven insights to adapt and evolve it over time and make marketing budgets work more efficiently." 

Ranieri clients include consumer technology and lifestyle brands such as ASUS, JBL, AKG, AfterShokz, SteelSeries and Gibson Innovations.