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Ranieri bolsters European offering with Reflexion Publique acquisition

Date Posted: 11 May 2017

 London – 11th May, 2017 – Consumer technology and lifestyle communications agency, Ranieri, has acquired French technology PR specialist, Reflexion Publique. The deal is part of Ranieri’s wider strategy to expand its wholly-owned European, PR, social and influencer network by acquisition. The deal sees Ranieri join forces with Reflexion’s Paris-based team of eight, managing a roster of clients including Olympus, Tile, UBTech, Blue Microphones and Libratone.

Established in 1999, Reflexion Publique has traded on its stellar reputation for building relationships with leaders and opinion-makers across press, social media and influencers and is a stalwart of the French PR scene. Led by veteran, Franck Ambre, Reflexion focuses on technology communications with a team of highly experienced PR and social media specialists.

Franck said of the collaboration,

“We’ve worked with Ranieri for a number of years now across both household names and challenger brands alike and our shared clients have always been delighted with how our integrated approach maximises on their investment. This collaboration allows us to work in tandem with Ranieri, sharing best practice, resources and expertise to offer our clients best-in-class service and results.”

Ranieri founder, Pietro Ranieri added,

“Our clients are increasingly looking for us to manage European-wide communications campaigns and Reflexion’s reputation in France is unsurpassed in the consumer technology space. We know Reflexion well and the team has the same feel and tailored approach to the communications mix that we have here at Ranieri. As such, Reflexion is the ideal match for us as we expand our wholly-owned network.”

Ranieri clients include JBL, Harman Kardon, AfterShokz, Gibson Innovations, SteelSeries and Stuff magazine.