The brief

ASUS came to us to support the ongoing launch of its latest innovative products, generating high levels of coverage and awards, focussing on UK tech media only

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Our approach

We capitalise on our knowledge and relationships within the consumer tech space to ensure that ASUS’ products are in front of the right media at the right time.

The ASUS press office is in daily communication with the media and undertakes press tours and desk drops to coincide with major product launches. Our extensive reviews programme hits target every month, and we regularly review and revise our strategy to gain the best traction within the sector.

Results

50 samples placed with top-tier media across a quarter

Generated 97 pieces of coverage in three months including:

-68 reviews

-13 awards

-16 ‘hero” clippings



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