The brief

Gibson Innovations came to us to position its Philips, Fidelio and Onkyo brands as high quality audio products and build media coverage within the tech, national, consumer and audio specialist media.

Case study header image
Case study header image

Our approach

We capitalise on our knowledge and relationships within the consumer tech and audio space to ensure that Gibson Innovations’ licensed products are in front of the right media at the right time.

The Gibson Innovations press office is in daily communication with the media and undertakes press tours and desk drops to coincide with major product launches. Our extensive reviews programme goes beyond target every month, and we regularly review and revise our verticals targets and tailor media alerts to gain the best traction within sector audiences.

Our results

Approx. 50 pieces of coverage per month

16 product samples placed on average per month

Coverage spikes that coincide with key selling periods – inclusion in 30 gift guides last Christmas

Last year achieved 46 five star reviews and 38 pieces of national coverage

Verticals and influencer campaigns implemented to support tech and audio PR campaigns