The brief

Simply to make some noise for the launch of the JBL Flip Bluetooth speaker

Case study header image
Case study header image

Our approach

Host a party to end all parties for JBL to break the Guinness World Record for the most Bluetooth speakers playing simultaneously from a single source – 1,000 in total!

 

Results

Press, influencers and ambassadors came from across Europe

Over one million reached on JBL’s Facebook and Instagram channels

Media coverage in over 30 key titles

One Guinness World record!

 



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