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German premium automobile manufacturer commissions wildcard communications with influencer and blogger relationsDate Posted: 24 January, 2018
London, UK 24th January 2018 – wildcard communications, Ranieri’s German communications specialist subsidiary, today announces it has secured the assignment for BMW Group’s influencer and blogger relations programme with immediate effect.
The brief includes advice, development of creative approaches, and demonstrates the importance of working with influencers in the field of corporate communications. The announcement reflects Ranieri’s continued commitment to providing the four pillars of communications through Europe including PR, social, influencer management and content creation.
Ira Reckenthäler, co-managing director and Unit Lead Digital of wildcard communications, comments: “Our team has been working with a range of high-profile global influencers for a number of years, resulting in us not only having a strong understanding of the market but also how to work with influencers and bloggers in an effective and intelligent way. Our expertise lies not only in our contacts but also our specially developed tools – such as the wildcard Influencer Scorecard and the Influencer database – which we are looking forward to using creatively in our work moving forward with the BMW Group”.
Pietro Ranieri, Group Managing Director and Founder of Ranieri, adds: ‘’I’m thrilled that wildcard communications, as part of Ranieri, has won the influencer and blogger relations contract for the BMW Group. This is a great client case study consolidating our position as a modern, full-service agency that is able to provide a global offering in PR, social, influencer management and content creation for some of the world’s most well-known brands’’.