News & views

Ranieri continues expansion plan by acquiring German agency wildcard communications

Date Posted: 29 November, 2017

wildcard adds a number of impressive current clients including BMW, Canon, EA Games and Bosch, as well as an additional 22 staff to Ranieri’s team


London, UK, 29th November 2017 – Continuing its acquisition drive, technology and lifestyle communications specialist, Ranieri has added German communications specialist, wildcard to its growing network.  The deal is part of Ranieri’s wider strategy to expand its wholly-owned global, PR, social and influencer network by acquisition.

Primarily focused on PR and digital services such as social and influencer marketing in line with Ranieri’s current offering, wildcard’s client roster includes brands such as BMW, Canon, EA Games and Bosch. wildcard joins French agency, Reflexion Publique and UK-based content marketing consultancy, BlueJam Media in the growing Ranieri fold.

Established in Germany in 2008, wildcard is characterised by its creativity, reliability and passion to deliver on ideas and concepts that drive its clients’ communications objectives.  Led by Founder and CEO, Georg Reckenthaler the wildcard team focuses on PR, social media and influencer campaigns for an impressive array of clients across gaming, consumer, tech and lifestyle.

Georg Reckenthaler, wildcard CEO, said of the collaboration,

“We very much look forward to joining the fantastic team at Ranieri. wildcard’s passion and expertise for award-winning communication campaigns are a perfect match for Ranieri’ s vision for innovative, integrated public relations.”

Georg continues:

“By joining Ranieri and combining our talented teams, we are not only able to further deliver unique and creative campaigns for our clients but also extend the scope and depth of industry relations into Europe and beyond. The combination of digital public relations, content creation, influencer relations and marketing deliver the perfect match for our teams in order to maximize our clients’ return on investment.”

Group MD of Ranieri, Pietro Ranieri added,

“We are extremely pleased to be adding Wildcard to Ranieri. Wildcard has had impressive growth over the past ten years and has an even more impressive current client roster. Ranieri is currently rolling out a three-year plan to grow its service offering as well as geographies by continuing to acquire first class agencies such as Wildcard. By bringing wildcard into our growing network, we unlock additional shared value through our complimentary service offering, sector focus and increased geographical reach.”

Ranieri clients include consumer technology and lifestyle brands such as ASUS, JBL, AKG, AfterShokz, SteelSeries and Gibson Innovations.